Chuck Henrich
President and Owner
Chuck Henrich has been an investment adviser since 2011 working with numerous families in Southwest Michigan.
As an independent advisor, Chuck has the tools and the passion for helping his clients protect their assets and reach their retirement and income planning goals. The cornerstone to his success is the vigilant recognition that losses have to be reduced and managed properly in retirement.
In addition to developing custom financial strategies for each of his clients, Chuck conducts regular meetings with them to review, confirm, and make any adjustments necessary as economic or lifestyle conditions warrant.
Chuck currently holds a Series 65 securities registration and is a Registered Investment Advisor. A series 65 securities license requires that Chuck act as a fiduciary with his clients. This means, by law, that he must always put the best interests of his clients in front of his own. Chuck is also licensed in the state of Michigan to offer both life and health insurance products.
As a professional concerned with the financial, health, and social issues facing retirees today, Chuck has received continuing education and training throughout his career. This includes being trained by Ed Slott, a nationally known author and tax planning specialist, and Scott Brooks, one of our nation’s leading experts on income planning.
Married in September of 1986, Chuck resides in Battle Creek, Michigan with his wife, Jennifer. They have two sons, Justin and Matthew, who graduated from Harper Creek High School. Justin moved back to Battle Creek in 2020 from Wisconsin to join Southwest Michigan Financial. He and his wife Erica were married in May of 2023, and had their first child in March of 2025. Matthew and his wife Taylor were married in 2016, and their son, Myles (born in 2018) and daughter Evelyn “Evie” (born in 2020) live in Battle Creek where Matthew works for Semco Energy. Chuck enjoys traveling the United States and following his beloved Michigan State University football team throughout Big 10 country, and any bowl games they attend.
Phone: (269) 323-7964
Justin Henrich
Medicare, Insurance, & Financial Advisor
Justin Henrich joined Southwest Michigan Financial, LLC in June, 2019 as a Financial Advisor, and enjoys creating written financial retirement plans for his clients to help them achieve all of their retirement goals. “Seeing the smile on someone’s face when you create a retirement plan that gives them the peace of mind that they can retire when they want to and achieve all of their goals is a great feeling!” In addition to developing written financial retirement plans with clients, Justin also guides his clients through the Medicare process, and specializes in Life & Long-term Care insurance solutions.
Justin graduated with a Finance degree from Western Michigan University in 2010, and worked in corporate finance for 9 years before joining the practice. Justin currently holds a Series 65 securities registration which requires that he acts as a fiduciary with his clients. This means, by law, that he must always put the best interests of his clients in front of his own. In addition to holding a Series 65 securities registration, Justin also is licensed in the state of Michigan to offer both life and health insurance products to his clients.
Justin married his wife Erica in May of 2023, and currently reside in Battle Creek, MI. They recently welcomed their first daughter into the world in March of 2025. In his free time, Justin enjoys traveling, and is currently working on visiting all 50 states, as well as visiting all 32 National Hockey League Arenas. He also enjoys attending sporting events (Michigan State University football and Detroit Red Wings hockey are his favorite), 4-wheeling in the U.P., going to car shows, and spending time with his family and friends.
Phone(269) 323-7964
Stacey Pennock
Operations Manager
Stacey has been with Southwest Michigan Financial, LLC since September 2014. Prior to that, she worked for Modern Woodmen of America selling and servicing the insurance needs of her clients. Stacey also worked for PNC bank in their financial services department for over 8 years, and for 6 years prior to that owned a remodeling company in Richland, MI. Stacey has held her Life, Health and Accident license in the State of Michigan since 2013. Stacey is also a Notary Public, in Kalamazoo County.
Her passion is helping people, and she truly loves doing just that! “I am not a risk taker and I don’t like putting my client’s money at risk either!”
Stacey graduated from Gull Lake High School and has lived in Augusta most of her life. She and her husband, Doug, have been married for 32 years, and have 2 children, Kayla and Ty, and a Black Lab named Gus. Kayla works for Schupan Aluminum as a Credit Analyst, and Ty works for Stryker in Portage as a Production Team Lead. Ty also signed up to join the Marine Reserves in July 2016. He finished his Marine Corps boot camp at Paris Island in February 2017, as well as his job training in Twenty Nine Palms, CA on November 16, 2017. He does his military duties at Great Lakes Navel Base in Chicago, IL.
Stacey’s family started the Cheff Center Therapeutic Riding Center in 1969. She loved watching her kids play sports, and Michigan State University and the Dallas Cowboys are her and her family’s favorite football teams. She has had horses and cattle most of her life, loves animals, and country living. Her whole life has been dedicated to her family, as well as meeting and helping people.
Phone(269) 323-7964
